Archive for 'Trade Brands' Category
A Successful Failure
2 April 2008A successfully positioned business sometimes doesn’t win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to the company on how I […]
Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis
28 March 2008A lot of my friends are graphic artists, they’re great people and honestly, there
are a couple of them that are pretty darn good at creating art. But you’re about
to learn that art, unless you sell art, won’t help you attract more customers
and grow your business. After reading this article my artist friends […]